Week 9 EOC: The Narrative

Quality is a key value when creating Unicorn Vodka and the process is built to create the finest grade of vodka. It goes through four distillation processes with the use of a plate column and a lot of cooling water to achieve maximum reflux helps to produce a clean balance spirit devoid of noticeable impurities. Creating a smooth vodka is important to us, because we want you to enjoy the natural flavor of a pure vodka. To ensure that smooth expensive taste we filter the vodka seven times, the last three times through Herkimer diamonds and infused with gold flakes. With providing such a pleasurable drinking experience Unicorn Vodka captivates your senses and intrigues your mind. The diamond shaped bottles makes your mind wonder because the bottle is laying on its side with an iridescent hue flowing through the bottle. The richness of Unicorn Vodka is to empower those who feel different from the rest of the world and give them the confidence to be a proud plur baby. Unicorn Vodka was made by creatives to stimulate the senses and enhance the drinking experience of other creatives. Unicorn Vodka is personally tasted before bottling to guarantee the highest quality and ensure customer satisfaction.    

Week 8 EOC: Creative Content

As a Fashion and Retail Management student I love to experiment with colors and shapes. My creative content will consist of a mockup of the official Haus of Unicorn VIP Lounge where Unicorn Vodka will be distributed. The VIP lounge will consist of four LED light signs that say Haus of Unicorn VIP Lounge which will be placed at the side entrance, the front facing the stages, the opposite side of the entrance, and inside the lounge that will be accessible for pictures. There will be unicorn folates and LED lights in the pool, giant balloons that spell Unicorn Vodka, fuck yea and kawaii will hover near the couches, charging station and the pool. The floor will be rainbow printed, the bar will be white with purple and blue LED lights so the Unicorn Vodka bottle will look like it’s lighting up. Lastly there will be two giant seven foot blow ups of the vodka bottle on the ends of the bar.

The Haus of Unicorn VIP Lounge will be the best place to party at electric music festivals, mixed genres festivals and art/paint music festivals. This VIP lounge in particular will keep everyone cool while dancing in the heat and will give this epic pictures to show their friends what they are missing out on at that very moment. 

Implementation Evaluation Control

It’s been six months since you purchased your $500 ticket to the electric music festival Haus of Unicorn VIP lounge and the event is this afternoon. You have handmade an outfit for each day of the three day festival and your bursting out of your skin with excitement. Once you have gotten through the VIP line you are greeted by a LED light sign that says Haus of Unicorn VIP lounge and you step on the rainbow floor as you make your way to the bar. To start the party you order a double shot of Unicorn Vodka on the rocks which is on promotion 2 for 1 and is prepared in a cup that is flashing lights the smooth taste of diamond filtered vodka cools and refreshes your pallet. You are happy that you have found a vodka that taste so refreshing it’s almost like water and you allow Unicorn Vodka to enhance your festival experience. “The sales force serves as a critical link between a company and its customers. Given its role in linking the company with its customers, the sales force must be strongly customer-solutions focused” (Armstrong, Gary, Philip Kotler. Marketing: An Introduction, 10^th Edition. Pg. 414. Pearson Learning Solutions, 01/2010. VitalSource Bookshelf Online). During the first year of the Haus of Unicorn VIP lounge and the private Unicorn Vodka bar I will evaluate the strength of my marketing plans and techniques. Selling Unicorn Vodka in partnership with popular music festivals will give me specific numbers of VIP ticket sells, bar sells and social media use to gage how my efforts are growing my brand and the reaction from our customers. “Today, as products and services become more commoditized, many companies are moving to a new level in creating value for their customers. To differentiate their offers, beyond simply making products and delivering services, they are creating and managing customer experiences with their brands or company” (Armstrong, Gary, Philip Kotler. Marketing: An Introduction, 10^th Edition. Pg. 209. Pearson Learning Solutions, 01/2010. VitalSource Bookshelf Online). This will help Unicorn Vodka notice any weaknesses in marketing and gage the market to make the necessary adjustments to better serve the market. The ultimate goals are to gain a loyal customer base with the Unicorn Vodka brand, make Haus of Unicorn followers into Unicorn Vodka consumers, and producing a quality product.    

Price

“When setting prices, beyond the market and the economy, the company must consider a number of other factors in its external environment” (Armstrong, Gary, Philip Kotler. Marketing: An Introduction, 10^th Edition. Pg. 284. Pearson Learning Solutions, 01/2010. VitalSource Bookshelf Online). If sold in liquor stores Unicorn Vodka will be priced at thirty-four dollars and ninety-five cents for a 750ml bottle, making it a competitor of Grey Goose, Belvedere, and on the heels of Ketel One. “The company adjusts its prices to reflect changes in costs and demand and to account for variations in buyers and situations. As the competitive environment changes, the company considers when to initiate price changes and when to respond to them” (Armstrong, Gary, Philip Kotler. Marketing: An Introduction, 10^th Edition. Pg. 285. Pearson Learning Solutions, 01/2010. VitalSource Bookshelf Online). Depending on how well Unicorn Vodka is selling in stores during the first year the price mat increase or decrease depending on the demand. 

Distribution

“Companies can design their distribution channels to make products and services available to customers in different ways” (Armstrong, Gary, Philip Kotler. Marketing: An Introduction, 10^th Edition. Pg. 313. Pearson Learning Solutions, 01/2010. VitalSource Bookshelf Online). Distributing Unicorn Vodka exclusively at popular music festivals in the United States promotes the high energy experience we are looking to give our creatively self-aware customers. Having control of the atmosphere to distribute the vodka gives us the chance to serve our alcoholic beverage properly and our creatives can enjoy the total experience. At the Haus of Unicorn VIP lounge bar Unicorn Vodka will have a cocktail menu to show the various ways to consume the liquor even though its best served on the rocks. “Producing a product or service and making it available to buyers requires building relationships not just with customers, but also with key suppliers and resellers in the company’s supply chain…They try to forge a set of interdependent organizations that help make a product or service available for use or consumption by the consumer or business user” (Armstrong, Gary, Philip Kotler. Marketing: An Introduction, 10^th Edition. Pg. 310/311. Pearson Learning Solutions, 01/2010. VitalSource Bookshelf Online). Serving the liquor with an alternative cocktail menu will prove that Unicorn Vodka has a smooth extraordinary taste that compliments any cocktail mix of your liking. After three years of exclusivity to popular music festivals and the Haus of Unicorn VIP lounge Unicorn Vodka will be sold at select liquor stores.  

Promotion

To maintain quality control Unicorn Vodka will be featured exclusively at popular music festivals more specifically at the Haus of Unicorn VIP lounge. Having control of the environment we can treat it like a focus group to obtain information on how the market is reacting the product. “Sales promotion includes a wide variety of promotion tools designed to stimulate earlier or stronger market response” (Armstrong, Gary, Philip Kotler. Marketing: An Introduction, 10^th Edition. Pg. 431. Pearson Learning Solutions, 01/2010. VitalSource Bookshelf Online). Unicorn Vodka will be the only vodka served at the bar along with a well-crafted cocktail list that will highlight the flavor of the vodka. The cocktail flavors will take the essence of the iridescent colors of the vodka bottle and leave you with an elegant taste that matches the diamonds that we use to filter the vodka. “Sales promotions are usually used together with advertising, personal selling, direct marketing, or other promotion mix tools. Consumer promotions must usually be advertised and can add excitement and pulling power to ads” (Armstrong, Gary, Philip Kotler. Marketing: An Introduction, 10^th Edition. Pg. 432. Pearson Learning Solutions, 01/2010. VitalSource Bookshelf Online). The music festival will create an upbeat, whimsical, intense environment to the experience of Unicorn Vodka to match its iridescent colored bottle. Unicorn Vodka will only be available at the Haus of Unicorn VIP lounge that requires the age of twenty-one for admission and the purchase of a VIP ticket in advance online from the music festival. 

Product

“A brand, product, or service is more than just a physical thing. Humans that connect with the brand add meaning and value to it,” says one marketing executive. Successfully managing the customer experience is the ultimate goal, adds another” (Armstrong, Gary, Philip Kotler. Marketing: An Introduction, 10^th Edition. Pg. 209. Pearson Learning Solutions, 01/2010. VitalSource Bookshelf Online). Unicorn Vodka is more than just an alcoholic beverage, it’s an experience of a lifetime. Unicorn Vodka provides a special party environment that is unique to the music festival experience. The diamond shaped bottle gives the kawaii lifestyle a touch of elegance that excites the senses. The vodka bottle lays on its side and the cosmic iridescent hues change with each position. The vodka is clear with gold flakes and its neutral attractive aromas of grain, nuts, and minerals give a refreshing medium body and crisp finish. “Experiences have always been an important part of marketing for some companies. Disney has long manufactured dreams and memories through its movies and theme parks” (Armstrong, Gary, Philip Kotler. Marketing: An Introduction, 10^th Edition. Pg. 209. Pearson Learning Solutions, 01/2010. VitalSource Bookshelf Online). Unicorn Vodka is a superbly silky, elegant, and delicious vodka that is fantastic on its own and will be perfect in cocktails. While enjoying Unicorn Vodka you will also enjoy an experience to match its taste.  

Target Market Strategy

Unicorn Vodka is targeting males and females but specifically a certain type of male and female. Together they share a love for the night life, fashion, sex and the legal drinking age. “The marketing management philosophy that holds that achieving organizational goals depends on knowing the needs and wants of target markets and delivering the desired satisfactions better than competitors do” (Armstrong, Gary, Philip Kotler. Marketing: An Introduction, 10^th Edition. Pg. 10. Pearson Learning Solutions, 01/2010. VitalSource Bookshelf Online).

Meet Leo: He is a fun outgoing young homosexual male that loves to party between the ages of 21-27. He is 100% into his image, driven by sex and stays up to date on all of the latest trends. He is experimental when it comes to his personal style and loves playing with silhouettes. He views music festivals as a must have in his life and his closet is his most prized possession. Leo has a relative minimum income of $27,000 a year and does a lot of work on the side to maintain his image.

Meet Kandi: She is an adventurous kawaii babe that is a true free spirit driven by sex between the ages of 21-29. Her fashion style of the day is determined by the way she feels in the morning but is always bright and colorful. Her friends constantly think she’s on her way to a music festival because she’s always dripping in color and lives for the flashing lights. She is the ultimate fembot with a highly active Tumblr account. Her most prized possessions are her plush toys and she wouldn’t be caught without her nails did. Her income is between $18,000 and $24,000 a year, also while modeling for certain brands she receives clothing as payment.

By selecting a specific target market we are allowing ourselves to serve our customers well. By selling Unicorn Vodka at music festivals we are delivering our customers an experience to satisfy or exceed their needs. “Some people think of marketing management as finding as many customers as possible and increasing demand. Instead, the company wants to select only customers that it can serve well and profitably” (Armstrong, Gary, Philip Kotler. Marketing: An Introduction, 10^th Edition. Pg. 9. Pearson Learning Solutions, 01/2010. VitalSource Bookshelf Online).

SWAT analysis

“Managing the marketing function begins with a complete analysis of the company’s situation. The company should analyze its markets and marketing environment to find attractive opportunities and identify environmental threats” (Armstrong, Gary, Philip Kotler. Marketing: An Introduction, 10^th Edition. Pg. 54/56. Pearson Learning Solutions, 01/2010. VitalSource Bookshelf Online). When it comes to creating methods for promotion and advertising my background in content marketing development and fashion has embedded me with the skills and knowledge to drive my business to success. With Haus of Unicorn hosting the VIP lounge at select music festivals it allows Unicorn Vodka to supply the party goers with a great tasting vodka which will also be the only brand of vodka sold at the bar. You can read more in depth about the VIP lounge in promotion section. For my SWOT analysis, the strength and weaknesses are internal factors. Our weakness would be having a complete understanding of the vodka process and executing the best product. Sine our vodka is triple filtered through diamonds it’s important that we master how to properly work with vodka and diamonds together. The external factors would include opportunities and threats, most of the time things we cannot control. “Opportunities are favorable factors or trends in the external environment that the company may be able to exploit to its advantage. And threats are unfavorable external factors or trends that may present challenges to performance” (Armstrong, Gary, Philip Kotler. Marketing: An Introduction, 10^th Edition. Pg. 54. Pearson Learning Solutions, 01/2010. VitalSource Bookshelf Online). Consumer trends, marketing, weather are some examples of external factors. For me consumer trends, music festival ticket sales, vodka sales and marketing are the biggest for me to worry about. The consumer trend on vodka sales is currently going down in compresence to whiskey. Which creates a lane to develop a marketing strategy that can bring a mass group of music festival attendants a vodka experience that they cannot buy in stores. Even though these external factors are negative I always stay positive to give my business the positive attention it deserves. 

Objectives

With there being an over whelming amount of vodka brands it’s important that Unicorn Vodka creates an atmosphere that matches the vodka essence that is truly one of a kind. When our customers see the unicorn logo they have a since of security, acceptance and slowly move into the color stimulating fantasy of a festival adventure. “Companies need growth if they are to compete more effectively, satisfy their stakeholders, and attract top talent. “Growth is pure oxygen,” states one executive. “It creates a vital, enthusiastic corporation where people see genuine opportunity” (Armstrong, Gary, Philip Kotler. Marketing: An Introduction, 10^th Edition. Pg. 45. Pearson Learning Solutions, 01/2010. VitalSource Bookshelf Online). Since Haus of Unicorn, LLC is supplying music festivals with an exclusive VIP lounge makes this is a successful partnership to reach a bigger audience for Haus of Unicorn, Unicorn Vodka, mobile pool service and Insomniac. Developing this partnership gives us all the opportunity to grow in different areas like: customer value/relationship, marketing and strategy. “More companies today are partnering with the other members of the supply chain—suppliers, distributors, and, ultimately, customers—to improve the performance of the customer value delivery network” (Armstrong, Gary, Philip Kotler. Marketing: An Introduction, 10^th Edition. Pg. 48. Pearson Learning Solutions, 01/2010. VitalSource Bookshelf Online). 

Business Mission Statement

Unicorn Vodka’s mission is to foster the lifestyle of those who love the late nights and bright colors.“The most basic concept underlying marketing is that of human needs. Human needs are states of felt deprivation" (Armstrong, Gary, Philip Kotler. Marketing: An Introduction, 10^th Edition. Pg. 6. Pearson Learning Solutions, 01/2010. VitalSource Bookshelf Online).  We want to empower those who feel different from the rest of the world and give them the confidence to be a proud plur baby. Unicorn Vodka was made by creatives for creatives that stick out like a sore thumb who welcomes each person into their festival experience with open arms. Unicorn Vodka caters to all of our creatives needs, wants and desires so they can have the festival experience of a lifetime. "They include basic physical needs for food, clothing, warmth, and safety; social needs for belonging and affection; and individual needs for knowledge and self-expression. These needs were not created by marketers; they are a basic part of the human makeup” (Armstrong, Gary, Philip Kotler. Marketing: An Introduction, 10^th Edition. Pg. 6. Pearson Learning Solutions, 01/2010. VitalSource Bookshelf Online). 

Week 7 EOC: The Pitch

Unicorn vodka is mashed and fermented with corn, rye, wheat and barley. Hot water, milled grain, enzymes are the only ingredients used in our mashes. Fermentation is usually a five day process and we keep the cooling at a consistent temperature during this time. This helps with the development of a consistent flavor profile and maximum productive efficiency. It goes through four distillation processes with the use of a plate column and a lot of cooling water to achieve maximum reflux helps to produce a clean balance spirit devoid of noticeable impurities. Then it’s filtered seven times, the last three times through Herkimer diamonds thus creating our 80 proof vodka that is 40% alcohol by volume. “A brand is the company’s promise to deliver a specific set of features, benefits, services, and experiences consistently to the buyers” (Armstrong, Gary, Philip Kotler. Marketing: An Introduction, 10^th Edition. Pg. 230. Pearson Learning Solutions, 01/2010. VitalSource Bookshelf Online). Unicorn vodka will be exclusive to popular music festivals in the United States and the vodka will be presented and promoted through Haus of Unicorn, LLC. Unicorn vodka will be featured exclusively at the Haus of Unicorn VIP lounge which includes a private pool, bar and exclusive promotion decorations to encourage social media post. The lounge will be in the back of the festival facing all three stages so our VIPs can see everything at the festival. The reason Unicorn vodka will be exclusively available at music festivals is because Haus of Unicorn is partners with a mobile pool company that wants to showcase the mobility and durability of their product. Since it’s usually over 100 degrees at most festivals this pool will allow party goers to cool off while having a great time, it will also cut down on the amount of people that pass out from overdosing and heat exposure. “Brands represent consumers’ perceptions and feelings about a product and its performance—everything that the product or service means to consumers” (Armstrong, Gary, Philip Kotler. Marketing: An Introduction, 10^th Edition. Pg. 228. Pearson Learning Solutions, 01/2010. VitalSource Bookshelf Online).

Week 5 Midterm EOC: Social Networks and Job Hunting

Using bloggers as brand ambassadors has become a new marketing strategy to reach a bigger demographic and show the product or service from a different perspective globally. Bloggers have created their own platform to document and display their talents/hobbies of travel, fashion, writing, music and food. Most bloggers become social with other people in the same cyber web industry and then develop a group of readers that follow their website and support their movement. “Companies such as JetBlue, Sony, Microsoft, and McDonald’s, among others, are now developing a new breed of brand ambassador programs that organize and supercharge consumer-to-consumer interaction about their brands” (Armstrong, Gary, Philip Kotler. Marketing: An Introduction, 10^th Edition. Pg. 143. Pearson Learning Solutions, 01/2010. VitalSource Bookshelf Online). Brand ambassadors have a way of speaking about a product to their readers without shoving an advertisement down their throat. Their blogs show the power of peer-to-peer communication and how to reach a person that you can trust to be honest in their product reviews. As a Sony brand ambassador you are given a camera for free and “They were then encouraged to show the camera to friends, associates, and anyone else who asked; hand out discount coupons; and blog weekly about their travel and picture-taking adventures on dedicated Sony microsite” (Armstrong, Gary, Philip Kotler. Marketing: An Introduction, 10^th Edition. Pg. 143. Pearson Learning Solutions, 01/2010. VitalSource Bookshelf Online). Some employers are looking to social networks like Facebook over LinkedIn post job listing for potential employees, it’s believed that candid’s are 50% more likely to apply though Facebook. “The company also plans to pilot a new Facebook application that will allow them to search for candidates on BranchOut Inc.'s Facebook app which, similar to BeKnown, builds a professional networking layer on top of Facebook and has more than 2.6 million monthly users, according to AppData.com” (http://online .wsj.com/article/SB10001424053111903885604576490763…). 

Week 4 EOC: The Cult of Apple

For me getting dressed can be a complicated and dragged out process. I organize my closet so I can see what my options are but most of the time I forget what is in my dresser which is full of clothing. I also struggle with knowing how certain garments look together and most importantly how the outfit looks on me. When I do decide on an outfit 99% of the time I change it because I hate how the garments look on me, or I don’t have the right shoe or most importantly things just do not match. This process can go on for about 30 minutes to an hour and sometimes I just walk away to clear my mind because going through my closet can become stressful and I just want the perfect outfit.

To solve my problem I would create an app that would make trying on clothes and browsing my closet easier and faster. My app would be called Kawaii Kloset and contain photos of all of my garments, shoes and accessories that I own also including a photo of myself in my underwear as if I was in the dressing room. Kawaii Kloset would allow me to try on outfits tell me if it was kawaii or minikui in Japanese which means cute or ugly. Once I have selected an outfit I can walk to my closet choose that particular outfit then I can proceeded with my hair and makeup. Kawaii Kloset would then remove the garments from my closet, put them in the laundry basket and then alert me when it becomes full which means it’s time to wash my clothes.

Kawaii Kloset will save me time during my getting ready process and allow me to actually see all of the articles of clothing that I own. Kawai Kloset is only 99 cents and I can stay in bed while choosing my outfit of the day. 

Week 3 EOC: My Demographics

My demographics would be Millennial or generation Y. After reading about my generation I am 100% a product of a baby boomer who has given me skills from her era that I can use with my technology knowledge. As a Millennial the use of technology is a way of life and there is a natural comfort with digital technology. “The Millennials were the first generation to grow up in a world filled with computers, cellphones, satellite TV, iPods and online social networks” (Armstrong, Gary, Philip Kotler. Marketing: An Introduction, 10^th Edition, Pg. 73). Now that I am an adult I have realized that growing up with technology has been a gift and a curse to my generation. The art of being social amongst others is lost with my generation because of the over use of technology, but not for me. I enjoy interacting with others in person also attending and hosting social events but sadly everyone wants to appeal to us differently. “The millennials are bombarded with marketing messages coming at them from all directions. And rather than having mass marketing messages pushed at them, they prefer to seek out information and engage in two-way brand conversations” (Armstrong, Gary, Philip Kotler. Marketing: An Introduction, 10^th Edition, Pg. 73). Political campaigns and automakers are using the generational marketing technique to appeal to different demographics. The reason for this is so companies do no loose the support from other generations while gaining the support of a new generation. “Barack Obama was the first presidential candidate to be marketed like a high-end consumer brand” (Armstrong, Gary, Philip Kotler. Marketing: An Introduction, 10^th Edition, Pg. 73). Barack Obama presidential campaign succeed in reaching the millennial group through his campaign and his website was optimized for millennial appeal. The use of generational marketing helped young people turn out the polls with fully 66 percent favoring Obama. 

Week 3 EOC: Making Money for Good

People always think the beauty and fashion industry never gives back and all they do is create products to make more money. In 1985 the cult Canadian brand was created and are known for being fearless and outspoken when it comes to their makeup products. Years later, the founders of the company Frank Angelo and Frank Toskan collaborated with MAC artist to create the MAC AIDS Fund to provide help for the community living with HIV and AIDS. “Since 1994, MAC has raised over $270 million primarily through VIVA GLAM products” (http://www.unfoundation.org/what-we-do/partners/organizations/mac-aids-fund.html?referrer=https://www.google.com/). For every lipstick sold, 100% of the profits are given to men, women and children around the world living with the disease. “The idea of VIVA GLAM was to celebrate life and the outspoken attitude of the company” (http://www.macaidsfund.org/theglam/campaignhistory). The fund brought awareness to a disease that was effecting all ages, all races, and all sexes. They use celebrities as spokespeople for their national campaign in addition the spokesperson is given creative power to create the color of the lipstick and lip glass that represent them. The spokespeople they choose are heroes we look up to for their personal triumphs and positive influences on the communities. There have been over 20 spokespeople my personal favorites are Ru Paul who was the first spokesperson, Cyndi Lauper, Miley Cyrus, Lady Gaga and Elton John. “We’re working to ensure that under-served and marginalized people and communities, including sex workers, injection drug users and gay men have access to the prevention, treatment and care programs they need and deserve” (http://www.dailymail.co.uk/femail/article-2242865/The-270m-lipstick-Product-fueling-MACs-fight-AIDS-Nicki-Minaj-fronts-new-Viva-Glam-campaign.html). 

Week 2 EOC: Boston Consulting Group- Video Games

The video game market is growing at a rapid pace which is a curse and a blessing at the same time. With this growth a progressive fall in the market is soon to happen. Console creators such as Microsoft Corp.’s Xbox 360, Nintendo Co.’s Wii and Sony Corp.’s PlayStation are all stars in this market that require heavy investments to finance their rapid growth. Newzoo predicts that "at this pace, global revenues will reach $107 billion in 2017" (http://www.polygon.com/2015/4/22/8471789/worldwide-video-games-market-value-2015). The games associated with these consoles are additional cash cows for the market outside companies like Activision, MTV and EA are creating games that are leading the industry and making it hard for others to compete. Digital distribution and PC gaming is exceeding expectations while free-to-play continues to be a huge factor in the PC gamers market growth, “The big surprise is that an upfront payment business model still seems to do very well” (http://www.gamesindustry.biz/articles/2014-01-28-pc-gaming-market-to-exceed-usd25-billion-this-year-dfc). In the long run the big trend to watch out for is the blurring of platforms between the new consoles and the PC, there are a lot of games that are released on the big named consoles and PC’s. Some believe the launch of new consoles systems will help grow the PC game business because they produce the same games and it’s another platform for developers. The biggest competitor of them all is the release of mobile gaming which is becoming an alternative gaming source and an interactive gaming experience. Google Play’s Android market and Apple Inc.’s iPhone and iPad have become the largest games platform by market share in the world. With games starting at 99 cents and some that are free is forcing big console creators to create mobile versions of popular games so they have a place in the mobile gaming market. “As the market has grown, its interactivity with other platforms has become more important, and the inherently cross-platform nature of the new digital games market means that understanding what happens on mobile is vital for what that means for other devices” (https://www.superdataresearch.com/market-data/mobile-games-market/). TV's are becoming the question mark, where social gaming is on the rise, but will people purchase a TV and the device to participate in this type of gaming ?  

Week 1 EOC: My Voice

My name is Avery Simone I am an Innovative artist with a passion for all things color. I am a fashion industry professional pursuing a career as a Creative Director for a magazine or luxury retail company. Developing content for my website and interacting with my readers is very important to the success of my career. I draw inspiration from fashion narratives that tell an artistic story with beautiful clothing. Taking risk with various textiles and fabrics comes natural to me which adds to my personal style, that is a combination of street chic and vintage accents.  I embody dynamic versatility and have the most amazing styling capabilities which keeps everyone waiting to see what I will put together next. I am fully dedicated to my craft and consistently reading and learning new things to keep myself in high demand. My positive mindset and charismatic personality allows me to grasp opportunities and sets me apart from the rest. As a fashion business professional that is determined to impact the industry I also strive to inspire others to pursue their dreams and stay true to themselves.  

Week 1 EOC: Best Customer Service

The best customer service I have ever received was from my recent order with an online store called Venus. They are a woman’s clothing store that specializes in affordable trendy clothing for the woman who cares about the fit of her clothing weather she is skinny or has curves, Venus is for every woman. My mother purchased a few dresses and a pair of shoes for me and had them sent to my apartment. Since I was out of town my mother called my apartment building the make sure my package was still at my door turned out it was not which meant someone stole it. My mother quickly called Venus and explained what happened she told me they would send a replacement package, it was not a problem and it would be sent next day air. “Customer relationships and value are especially important in today’s tough economic times, when more frugal consumers are cutting back and spending more carefully” (Armstrong, Gary, Philip Kotler. Marketing: An Introduction, 10^th Edition, Pg. 4). Once I returned home from my trip there was a Venus box at my front door and a note from UPS saying they missed me and will be back tomorrow, I called my mom and asked her what was going on. Turns out my apartment building office never checked to see if the package was at my door the woman said her knees hurt, so I took it upon myself to handle this double package situation. After explaining what happened and making an exchange for the dresses that did not fit over the phone with the customer service representative at Venus, she was happy to give me tell me how to ship the replacement package and my exchanges back at no cost to me and they will take care of the shipping cost for new items to be sent to me. She was polite, attentive and never got flustered with the situation she actually made it quite easy to fix.