Week 7 EOC: The Pitch

Unicorn vodka is mashed and fermented with corn, rye, wheat and barley. Hot water, milled grain, enzymes are the only ingredients used in our mashes. Fermentation is usually a five day process and we keep the cooling at a consistent temperature during this time. This helps with the development of a consistent flavor profile and maximum productive efficiency. It goes through four distillation processes with the use of a plate column and a lot of cooling water to achieve maximum reflux helps to produce a clean balance spirit devoid of noticeable impurities. Then it’s filtered seven times, the last three times through Herkimer diamonds thus creating our 80 proof vodka that is 40% alcohol by volume. “A brand is the company’s promise to deliver a specific set of features, benefits, services, and experiences consistently to the buyers” (Armstrong, Gary, Philip Kotler. Marketing: An Introduction, 10^th Edition. Pg. 230. Pearson Learning Solutions, 01/2010. VitalSource Bookshelf Online). Unicorn vodka will be exclusive to popular music festivals in the United States and the vodka will be presented and promoted through Haus of Unicorn, LLC. Unicorn vodka will be featured exclusively at the Haus of Unicorn VIP lounge which includes a private pool, bar and exclusive promotion decorations to encourage social media post. The lounge will be in the back of the festival facing all three stages so our VIPs can see everything at the festival. The reason Unicorn vodka will be exclusively available at music festivals is because Haus of Unicorn is partners with a mobile pool company that wants to showcase the mobility and durability of their product. Since it’s usually over 100 degrees at most festivals this pool will allow party goers to cool off while having a great time, it will also cut down on the amount of people that pass out from overdosing and heat exposure. “Brands represent consumers’ perceptions and feelings about a product and its performance—everything that the product or service means to consumers” (Armstrong, Gary, Philip Kotler. Marketing: An Introduction, 10^th Edition. Pg. 228. Pearson Learning Solutions, 01/2010. VitalSource Bookshelf Online).