Distribution

“Companies can design their distribution channels to make products and services available to customers in different ways” (Armstrong, Gary, Philip Kotler. Marketing: An Introduction, 10^th Edition. Pg. 313. Pearson Learning Solutions, 01/2010. VitalSource Bookshelf Online). Distributing Unicorn Vodka exclusively at popular music festivals in the United States promotes the high energy experience we are looking to give our creatively self-aware customers. Having control of the atmosphere to distribute the vodka gives us the chance to serve our alcoholic beverage properly and our creatives can enjoy the total experience. At the Haus of Unicorn VIP lounge bar Unicorn Vodka will have a cocktail menu to show the various ways to consume the liquor even though its best served on the rocks. “Producing a product or service and making it available to buyers requires building relationships not just with customers, but also with key suppliers and resellers in the company’s supply chain…They try to forge a set of interdependent organizations that help make a product or service available for use or consumption by the consumer or business user” (Armstrong, Gary, Philip Kotler. Marketing: An Introduction, 10^th Edition. Pg. 310/311. Pearson Learning Solutions, 01/2010. VitalSource Bookshelf Online). Serving the liquor with an alternative cocktail menu will prove that Unicorn Vodka has a smooth extraordinary taste that compliments any cocktail mix of your liking. After three years of exclusivity to popular music festivals and the Haus of Unicorn VIP lounge Unicorn Vodka will be sold at select liquor stores.