Friday, March 4, 2016
Promotion
To
maintain quality control Unicorn Vodka will be featured exclusively at popular music
festivals more specifically at the Haus of Unicorn VIP lounge. Having control
of the environment we can treat it like a focus group to obtain information on
how the market is reacting the product. “Sales promotion includes a wide
variety of promotion tools designed to stimulate earlier or stronger market
response” (Armstrong, Gary, Philip Kotler. Marketing: An
Introduction, 10th Edition.
Pg. 431. Pearson Learning Solutions, 01/2010. VitalSource Bookshelf Online).
Unicorn Vodka will be the only vodka served at the bar along with a well-crafted
cocktail list that will highlight the flavor of the vodka. The cocktail flavors
will take the essence of the iridescent colors of the vodka bottle and leave
you with an elegant taste that matches the diamonds that we use to filter the vodka.
“Sales promotions are usually used together with
advertising, personal selling, direct marketing, or other promotion mix tools.
Consumer promotions must usually be advertised and can add excitement and
pulling power to ads” (Armstrong, Gary, Philip Kotler. Marketing: An
Introduction, 10th Edition.
Pg. 432. Pearson Learning Solutions, 01/2010. VitalSource Bookshelf Online). The
music festival will create an upbeat, whimsical, intense environment to the
experience of Unicorn Vodka to match its iridescent colored bottle. Unicorn Vodka
will only be available at the Haus of Unicorn VIP lounge that requires the age
of twenty-one for admission and the purchase of a VIP ticket in advance online
from the music festival.
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