Promotion

To maintain quality control Unicorn Vodka will be featured exclusively at popular music festivals more specifically at the Haus of Unicorn VIP lounge. Having control of the environment we can treat it like a focus group to obtain information on how the market is reacting the product. “Sales promotion includes a wide variety of promotion tools designed to stimulate earlier or stronger market response” (Armstrong, Gary, Philip Kotler. Marketing: An Introduction, 10^th Edition. Pg. 431. Pearson Learning Solutions, 01/2010. VitalSource Bookshelf Online). Unicorn Vodka will be the only vodka served at the bar along with a well-crafted cocktail list that will highlight the flavor of the vodka. The cocktail flavors will take the essence of the iridescent colors of the vodka bottle and leave you with an elegant taste that matches the diamonds that we use to filter the vodka. “Sales promotions are usually used together with advertising, personal selling, direct marketing, or other promotion mix tools. Consumer promotions must usually be advertised and can add excitement and pulling power to ads” (Armstrong, Gary, Philip Kotler. Marketing: An Introduction, 10^th Edition. Pg. 432. Pearson Learning Solutions, 01/2010. VitalSource Bookshelf Online). The music festival will create an upbeat, whimsical, intense environment to the experience of Unicorn Vodka to match its iridescent colored bottle. Unicorn Vodka will only be available at the Haus of Unicorn VIP lounge that requires the age of twenty-one for admission and the purchase of a VIP ticket in advance online from the music festival.