Objectives

With there being an over whelming amount of vodka brands it’s important that Unicorn Vodka creates an atmosphere that matches the vodka essence that is truly one of a kind. When our customers see the unicorn logo they have a since of security, acceptance and slowly move into the color stimulating fantasy of a festival adventure. “Companies need growth if they are to compete more effectively, satisfy their stakeholders, and attract top talent. “Growth is pure oxygen,” states one executive. “It creates a vital, enthusiastic corporation where people see genuine opportunity” (Armstrong, Gary, Philip Kotler. Marketing: An Introduction, 10^th Edition. Pg. 45. Pearson Learning Solutions, 01/2010. VitalSource Bookshelf Online). Since Haus of Unicorn, LLC is supplying music festivals with an exclusive VIP lounge makes this is a successful partnership to reach a bigger audience for Haus of Unicorn, Unicorn Vodka, mobile pool service and Insomniac. Developing this partnership gives us all the opportunity to grow in different areas like: customer value/relationship, marketing and strategy. “More companies today are partnering with the other members of the supply chain—suppliers, distributors, and, ultimately, customers—to improve the performance of the customer value delivery network” (Armstrong, Gary, Philip Kotler. Marketing: An Introduction, 10^th Edition. Pg. 48. Pearson Learning Solutions, 01/2010. VitalSource Bookshelf Online).