Friday, March 4, 2016

Product

“A brand, product, or service is more than just a physical thing. Humans that connect with the brand add meaning and value to it,” says one marketing executive. Successfully managing the customer experience is the ultimate goal, adds another” (Armstrong, Gary, Philip Kotler. Marketing: An Introduction, 10th Edition. Pg. 209. Pearson Learning Solutions, 01/2010. VitalSource Bookshelf Online). Unicorn Vodka is more than just an alcoholic beverage, it’s an experience of a lifetime. Unicorn Vodka provides a special party environment that is unique to the music festival experience. The diamond shaped bottle gives the kawaii lifestyle a touch of elegance that excites the senses. The vodka bottle lays on its side and the cosmic iridescent hues change with each position. The vodka is clear with gold flakes and its neutral attractive aromas of grain, nuts, and minerals give a refreshing medium body and crisp finish. “Experiences have always been an important part of marketing for some companies. Disney has long manufactured dreams and memories through its movies and theme parks” (Armstrong, Gary, Philip Kotler. Marketing: An Introduction, 10th Edition. Pg. 209. Pearson Learning Solutions, 01/2010. VitalSource Bookshelf Online). Unicorn Vodka is a superbly silky, elegant, and delicious vodka that is fantastic on its own and will be perfect in cocktails. While enjoying Unicorn Vodka you will also enjoy an experience to match its taste.  





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