Business Mission Statement

Unicorn Vodka’s mission is to foster the lifestyle of those who love the late nights and bright colors.“The most basic concept underlying marketing is that of human needs. Human needs are states of felt deprivation" (Armstrong, Gary, Philip Kotler. Marketing: An Introduction, 10^th Edition. Pg. 6. Pearson Learning Solutions, 01/2010. VitalSource Bookshelf Online).  We want to empower those who feel different from the rest of the world and give them the confidence to be a proud plur baby. Unicorn Vodka was made by creatives for creatives that stick out like a sore thumb who welcomes each person into their festival experience with open arms. Unicorn Vodka caters to all of our creatives needs, wants and desires so they can have the festival experience of a lifetime. "They include basic physical needs for food, clothing, warmth, and safety; social needs for belonging and affection; and individual needs for knowledge and self-expression. These needs were not created by marketers; they are a basic part of the human makeup” (Armstrong, Gary, Philip Kotler. Marketing: An Introduction, 10^th Edition. Pg. 6. Pearson Learning Solutions, 01/2010. VitalSource Bookshelf Online).