Week 3 EOC: My Demographics

My demographics would be Millennial or generation Y. After reading about my generation I am 100% a product of a baby boomer who has given me skills from her era that I can use with my technology knowledge. As a Millennial the use of technology is a way of life and there is a natural comfort with digital technology. “The Millennials were the first generation to grow up in a world filled with computers, cellphones, satellite TV, iPods and online social networks” (Armstrong, Gary, Philip Kotler. Marketing: An Introduction, 10^th Edition, Pg. 73). Now that I am an adult I have realized that growing up with technology has been a gift and a curse to my generation. The art of being social amongst others is lost with my generation because of the over use of technology, but not for me. I enjoy interacting with others in person also attending and hosting social events but sadly everyone wants to appeal to us differently. “The millennials are bombarded with marketing messages coming at them from all directions. And rather than having mass marketing messages pushed at them, they prefer to seek out information and engage in two-way brand conversations” (Armstrong, Gary, Philip Kotler. Marketing: An Introduction, 10^th Edition, Pg. 73). Political campaigns and automakers are using the generational marketing technique to appeal to different demographics. The reason for this is so companies do no loose the support from other generations while gaining the support of a new generation. “Barack Obama was the first presidential candidate to be marketed like a high-end consumer brand” (Armstrong, Gary, Philip Kotler. Marketing: An Introduction, 10^th Edition, Pg. 73). Barack Obama presidential campaign succeed in reaching the millennial group through his campaign and his website was optimized for millennial appeal. The use of generational marketing helped young people turn out the polls with fully 66 percent favoring Obama.