SWAT analysis

“Managing the marketing function begins with a complete analysis of the company’s situation. The company should analyze its markets and marketing environment to find attractive opportunities and identify environmental threats” (Armstrong, Gary, Philip Kotler. Marketing: An Introduction, 10^th Edition. Pg. 54/56. Pearson Learning Solutions, 01/2010. VitalSource Bookshelf Online). When it comes to creating methods for promotion and advertising my background in content marketing development and fashion has embedded me with the skills and knowledge to drive my business to success. With Haus of Unicorn hosting the VIP lounge at select music festivals it allows Unicorn Vodka to supply the party goers with a great tasting vodka which will also be the only brand of vodka sold at the bar. You can read more in depth about the VIP lounge in promotion section. For my SWOT analysis, the strength and weaknesses are internal factors. Our weakness would be having a complete understanding of the vodka process and executing the best product. Sine our vodka is triple filtered through diamonds it’s important that we master how to properly work with vodka and diamonds together. The external factors would include opportunities and threats, most of the time things we cannot control. “Opportunities are favorable factors or trends in the external environment that the company may be able to exploit to its advantage. And threats are unfavorable external factors or trends that may present challenges to performance” (Armstrong, Gary, Philip Kotler. Marketing: An Introduction, 10^th Edition. Pg. 54. Pearson Learning Solutions, 01/2010. VitalSource Bookshelf Online). Consumer trends, marketing, weather are some examples of external factors. For me consumer trends, music festival ticket sales, vodka sales and marketing are the biggest for me to worry about. The consumer trend on vodka sales is currently going down in compresence to whiskey. Which creates a lane to develop a marketing strategy that can bring a mass group of music festival attendants a vodka experience that they cannot buy in stores. Even though these external factors are negative I always stay positive to give my business the positive attention it deserves.