Implementation Evaluation Control

It’s been six months since you purchased your $500 ticket to the electric music festival Haus of Unicorn VIP lounge and the event is this afternoon. You have handmade an outfit for each day of the three day festival and your bursting out of your skin with excitement. Once you have gotten through the VIP line you are greeted by a LED light sign that says Haus of Unicorn VIP lounge and you step on the rainbow floor as you make your way to the bar. To start the party you order a double shot of Unicorn Vodka on the rocks which is on promotion 2 for 1 and is prepared in a cup that is flashing lights the smooth taste of diamond filtered vodka cools and refreshes your pallet. You are happy that you have found a vodka that taste so refreshing it’s almost like water and you allow Unicorn Vodka to enhance your festival experience. “The sales force serves as a critical link between a company and its customers. Given its role in linking the company with its customers, the sales force must be strongly customer-solutions focused” (Armstrong, Gary, Philip Kotler. Marketing: An Introduction, 10^th Edition. Pg. 414. Pearson Learning Solutions, 01/2010. VitalSource Bookshelf Online). During the first year of the Haus of Unicorn VIP lounge and the private Unicorn Vodka bar I will evaluate the strength of my marketing plans and techniques. Selling Unicorn Vodka in partnership with popular music festivals will give me specific numbers of VIP ticket sells, bar sells and social media use to gage how my efforts are growing my brand and the reaction from our customers. “Today, as products and services become more commoditized, many companies are moving to a new level in creating value for their customers. To differentiate their offers, beyond simply making products and delivering services, they are creating and managing customer experiences with their brands or company” (Armstrong, Gary, Philip Kotler. Marketing: An Introduction, 10^th Edition. Pg. 209. Pearson Learning Solutions, 01/2010. VitalSource Bookshelf Online). This will help Unicorn Vodka notice any weaknesses in marketing and gage the market to make the necessary adjustments to better serve the market. The ultimate goals are to gain a loyal customer base with the Unicorn Vodka brand, make Haus of Unicorn followers into Unicorn Vodka consumers, and producing a quality product.