Avery Simone Marketing
Friday, March 11, 2016
Week 9 EOC: The Narrative
Quality
is a key value when creating Unicorn Vodka and the process is built to create
the finest grade of vodka. It goes through four distillation processes with the
use of a plate column and a lot of cooling water to achieve maximum reflux
helps to produce a clean balance spirit devoid of noticeable impurities.
Creating a smooth vodka is important to us, because we want you to enjoy the
natural flavor of a pure vodka. To ensure that smooth expensive taste we filter
the vodka seven times, the last three times through Herkimer diamonds and infused with gold flakes. With
providing such a pleasurable drinking experience Unicorn Vodka captivates your
senses and intrigues your mind. The diamond shaped bottles makes your mind
wonder because the bottle is laying on its side with an iridescent hue flowing
through the bottle. The richness of Unicorn Vodka is to empower those who feel
different from the rest of the world and give them the confidence to be a proud
plur baby. Unicorn Vodka was made by creatives to stimulate the senses and enhance
the drinking experience of other creatives. Unicorn Vodka is personally tasted
before bottling to guarantee the highest quality and ensure customer
satisfaction.
Friday, March 4, 2016
Week 8 EOC: Creative Content
As a Fashion and Retail Management student I love to
experiment with colors and shapes. My creative content will consist of a mockup
of the official Haus of Unicorn VIP Lounge where Unicorn Vodka will be distributed. The VIP lounge will consist of four
LED light signs that say Haus of Unicorn VIP Lounge which will be placed at the
side entrance, the front facing the stages, the opposite side of the entrance,
and inside the lounge that will be accessible for pictures. There will be unicorn
folates and LED lights in the pool, giant balloons that spell Unicorn Vodka,
fuck yea and kawaii will hover near the couches, charging station and the pool.
The floor will be rainbow printed, the bar will be white with purple and blue
LED lights so the Unicorn Vodka bottle will look like it’s lighting up. Lastly
there will be two giant seven foot blow ups of the vodka bottle on the ends of
the bar.
The Haus of Unicorn VIP Lounge will be the best place to
party at electric music festivals, mixed genres festivals and art/paint music
festivals. This VIP lounge in particular will keep everyone cool while dancing
in the heat and will give this epic pictures to show their friends what they
are missing out on at that very moment.
Implementation Evaluation Control
It’s been six months since you purchased your $500 ticket to
the electric music festival Haus of Unicorn VIP lounge and the event is this
afternoon. You have handmade an outfit for each day of the three day festival
and your bursting out of your skin with excitement. Once you have gotten
through the VIP line you are greeted by a LED light sign that says Haus of
Unicorn VIP lounge and you step on the rainbow floor as you make your way to
the bar. To start the party you order a double shot of Unicorn Vodka on the
rocks which is on promotion 2 for 1 and is prepared in a cup that is flashing
lights the smooth taste of diamond filtered vodka cools and refreshes your
pallet. You are happy that you have found a vodka that taste so refreshing it’s
almost like water and you allow Unicorn Vodka to enhance your festival
experience. “The sales force serves as a critical link between a company and
its customers. Given its role in linking the company with its customers, the
sales force must be strongly customer-solutions focused” (Armstrong, Gary, Philip Kotler. Marketing:
An Introduction, 10th Edition.
Pg. 414. Pearson Learning Solutions, 01/2010. VitalSource Bookshelf Online).
During the first year of the Haus of Unicorn VIP lounge and the private Unicorn
Vodka bar I will evaluate the strength of my marketing plans and techniques.
Selling Unicorn Vodka in partnership with popular music festivals will give me
specific numbers of VIP ticket sells, bar sells and social media use to gage
how my efforts are growing my brand and the reaction from our customers. “Today,
as products and services become more commoditized, many companies are moving to
a new level in creating value for their customers. To differentiate their
offers, beyond simply making products and delivering services, they are
creating and managing customer experiences with
their brands or company” (Armstrong,
Gary, Philip Kotler. Marketing: An Introduction, 10th Edition. Pg. 209. Pearson Learning
Solutions, 01/2010. VitalSource Bookshelf Online). This will help Unicorn Vodka notice any
weaknesses in marketing and gage the market to make the necessary adjustments
to better serve the market. The ultimate goals are to gain a loyal customer
base with the Unicorn Vodka brand, make Haus of Unicorn followers into Unicorn
Vodka consumers, and producing a quality product.
Price
“When setting prices, beyond the market and the economy, the
company must consider a number of other factors in its external environment” (Armstrong, Gary, Philip Kotler. Marketing:
An Introduction, 10th Edition.
Pg. 284. Pearson Learning Solutions, 01/2010. VitalSource Bookshelf Online). If sold in liquor
stores Unicorn Vodka will be priced at thirty-four dollars and ninety-five
cents for a 750ml bottle, making it a competitor of Grey Goose, Belvedere, and on the heels of Ketel One. “The company adjusts its prices to reflect changes in
costs and demand and to account for variations in buyers and situations. As the
competitive environment changes, the company considers when to initiate price
changes and when to respond to them” (Armstrong,
Gary, Philip Kotler. Marketing: An Introduction, 10th Edition. Pg. 285. Pearson Learning
Solutions, 01/2010. VitalSource Bookshelf Online). Depending on how well
Unicorn Vodka is selling in stores during the first year the price mat increase
or decrease depending on the demand.
Distribution
“Companies
can design their distribution channels to make products and services available
to customers in different ways” (Armstrong, Gary, Philip Kotler. Marketing: An
Introduction, 10th Edition.
Pg. 313. Pearson Learning Solutions, 01/2010. VitalSource Bookshelf Online). Distributing Unicorn Vodka exclusively at
popular music festivals in the United States promotes the high energy
experience we are looking to give our creatively self-aware customers. Having control
of the atmosphere to distribute the vodka gives us the chance to serve our alcoholic
beverage properly and our creatives can enjoy the total experience. At the Haus
of Unicorn VIP lounge bar Unicorn Vodka will have a cocktail menu to show the various
ways to consume the liquor even though its best served on the rocks. “Producing
a product or service and making it available to buyers requires building
relationships not just with customers, but also with key suppliers and
resellers in the company’s supply chain…They try to
forge a set of interdependent organizations that help make a product or
service available for use or consumption by the consumer or business user” (Armstrong,
Gary, Philip Kotler. Marketing: An Introduction, 10th Edition. Pg. 310/311. Pearson Learning
Solutions, 01/2010. VitalSource Bookshelf Online). Serving the liquor with an alternative cocktail
menu will prove that Unicorn Vodka has a smooth extraordinary taste that compliments
any cocktail mix of your liking. After three years of exclusivity to popular music festivals and the Haus of Unicorn VIP lounge Unicorn Vodka will be sold at select liquor stores.
Promotion
To
maintain quality control Unicorn Vodka will be featured exclusively at popular music
festivals more specifically at the Haus of Unicorn VIP lounge. Having control
of the environment we can treat it like a focus group to obtain information on
how the market is reacting the product. “Sales promotion includes a wide
variety of promotion tools designed to stimulate earlier or stronger market
response” (Armstrong, Gary, Philip Kotler. Marketing: An
Introduction, 10th Edition.
Pg. 431. Pearson Learning Solutions, 01/2010. VitalSource Bookshelf Online).
Unicorn Vodka will be the only vodka served at the bar along with a well-crafted
cocktail list that will highlight the flavor of the vodka. The cocktail flavors
will take the essence of the iridescent colors of the vodka bottle and leave
you with an elegant taste that matches the diamonds that we use to filter the vodka.
“Sales promotions are usually used together with
advertising, personal selling, direct marketing, or other promotion mix tools.
Consumer promotions must usually be advertised and can add excitement and
pulling power to ads” (Armstrong, Gary, Philip Kotler. Marketing: An
Introduction, 10th Edition.
Pg. 432. Pearson Learning Solutions, 01/2010. VitalSource Bookshelf Online). The
music festival will create an upbeat, whimsical, intense environment to the
experience of Unicorn Vodka to match its iridescent colored bottle. Unicorn Vodka
will only be available at the Haus of Unicorn VIP lounge that requires the age
of twenty-one for admission and the purchase of a VIP ticket in advance online
from the music festival.
Product
“A brand, product, or service is more than just a physical
thing. Humans that connect with the brand add meaning and value to it,” says
one marketing executive. Successfully managing the customer experience is the
ultimate goal, adds another” (Armstrong,
Gary, Philip Kotler. Marketing: An Introduction, 10th Edition. Pg. 209. Pearson Learning
Solutions, 01/2010. VitalSource Bookshelf Online). Unicorn Vodka is more
than just an alcoholic beverage, it’s an experience of a lifetime. Unicorn
Vodka provides a special party environment that is unique to the music festival
experience. The diamond shaped bottle gives the kawaii lifestyle a touch of
elegance that excites the senses. The vodka bottle lays on its side and the
cosmic iridescent hues change with each position. The vodka is clear with gold flakes and its neutral
attractive aromas of grain, nuts, and minerals give a refreshing medium body
and crisp finish. “Experiences have always been an important part of marketing
for some companies. Disney has long manufactured dreams and memories through
its movies and theme parks” (Armstrong,
Gary, Philip Kotler. Marketing: An Introduction, 10th Edition. Pg. 209. Pearson Learning
Solutions, 01/2010. VitalSource Bookshelf Online). Unicorn Vodka is a superbly
silky, elegant, and delicious vodka that is fantastic on its own and will be
perfect in cocktails. While enjoying Unicorn Vodka you will also enjoy an
experience to match its taste.
Subscribe to:
Posts (Atom)